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Making sure all your touch points are up to scratch and delivering an experience that reflects your brand credentials has never been more important.

Customers are becoming more and more demanding and etailers are feeling the pressure. Using mobile devices to shop and publicly voicing their shopping experiences online, customers are pushing the need for a faster paced progression in cyber space.

Multi channel is the buzz word of the moment, with etailers racing to deliver better online shopping experiences. With retailers such as House of Fraser, Cath Kidson and Aurora operating multi channel systems to increase web sales, developing “channel hopping” needs to be further explored.

Find out the results of the UK’s top fashion etailers face off against each other in Drapers’ first ever online “Hit or miss” survey, looking at who’s in front and who’s falling behind.

We ask experts to predict where the customer and their expectations are heading next, and predict the developments within the next 5-15 years. You can also read our 10 tips to better ecommerce with advice from online retailing specialists.

View the ecommerce world at a glance in this essential supplement from Drapers, and find out what etailers are doing to stay ahead in these challenging times.

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