An appetite for statement pieces means it is out with minimalist recession chic and in with bold acid brights and vibrant prints for Spring 10
There was a time when economic downturns were an accurate bellwether for a season's trends. Most recent recessions have followed periods of excessive consumer spending. It made sense then for fashion houses to react with restrained looks. But all that has changed. In the current cautious buying mood, womenswear brands have introduced a parade of commercial Spring 10 lines with just enough design detail to engage shoppers.
In our spring 10 Womenswear Special, we have divided the season's key looks into three sections. The first focuses on the season's most essential prints, aimed largely at reviving dress sales, particularly in daywear. We then spotlight the key casualwear trends of the season, all shot on the streets of north London. Here, commercial themes such as nautical persist alongside newer interpretations of the much-loved rock look. Tipping our hat to the ever-important 1980s, our Acid House story reveals how even the eveningwear market is not immune to fun fashion.
In this exclusive guide, Drapers reviews the key womenswear looks for the coming Spring 10. A wide range of brands are featured, with a look at both the headline-grabbing styles and those with a more commercial awareness. All the trends you need to know about, get a focus so you can be assured that you have all the knowledge you need.
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